Management Projects: Design, Research and Presentation - Couverture souple

Raimond, Paul

 
9780412468100: Management Projects: Design, Research and Presentation

Synopsis

The purpose of this book is to help undergraduate and postgraduate students of business management and business-related professional qualifications with their research projects. Information is given on: the nature and purpose of projects - what a project is, and how to do it; research methodology - how to discover new knowledge and how to test it for reliability; classic examples of management research; and reporting the research - how to present the findings to clients so as to prompt them to take the desired actions.

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