Making Pricing Decisions: A Study of Managerial Practice - Couverture rigide

Diamantopoulos, Adamantis; Mathews, B.

 
9780412492402: Making Pricing Decisions: A Study of Managerial Practice

Synopsis

This book explores the relationship between the market environment and the pricing process. The primary price-related issues are all explored in the context of a basic framework. This book should be of interest to academics and advanced students in marketing, management science, business policy, economics and finance; practising managers with a responsibility for pricing.

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