Innovation: The Communication of Change in Ideas, Practices, and Products - Couverture souple

Spence, William R.

 
9780412542206: Innovation: The Communication of Change in Ideas, Practices, and Products
Couverture souple
ISBN 10 : 041254220X ISBN 13 : 9780412542206
Editeur : Cengage Learning EMEA, 1994

Synopsis

This text introduces the concepts and techniques of innovation and communication to managers. It focuses on: ideas - market segmentation, distance learning, time-share ownership; practices - telecommuting, direct marketing; and products - videophone, automated teller machines. "Innovation" looks at both "invention" and the processes which help new concepts come to life and gain widespread acceptance. It suggests that effective communication is at the centre of managing strategic innovation and change. The book is aimed at managers, business students and teachers concerned with innovation, creativity, change and communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1994
Langue
anglais
ISBN 10 
041254220X
ISBN 13 
9780412542206
Reliure
Broché
Numéro d'édition
2
Nombre de pages
270
Coordonnées du fabricant
non disponible
Personne responsable
non disponible