Articles liés à Behavioural Studies in Hospitality Management

Behavioural Studies in Hospitality Management - Couverture souple

Carmouche, Rita; Kelly, Nancy

 
9780412608506: Behavioural Studies in Hospitality Management
Couverture souple
ISBN 10 : 0412608502 ISBN 13 : 9780412608506
Editeur : Cengage Learning EMEA, 1994

Synopsis

This text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject. The book adopts an applied approach, using case studies and discussion questions, and encourages students to develop their own behavioural applications. It is suitable for students who want a broad perspective on behavioural issues, an industry-centred approach and a thorough grounding in the subject. This book should be of interest to first-year or final-year HND students in hotal and catering management, hospitality management, leisure studies and tourism; HCIMA part B final membership course students; and students on other service sector management courses at degree or HND level for their behavioural studies or orgenizational behaviour course component.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1994
Langue
anglais
ISBN 10 
0412608502
ISBN 13 
9780412608506
Reliure
Broché
Nombre de pages
175
Coordonnées du fabricant
non disponible
Personne responsable
non disponible