Articles liés à Marketing Management: Integrating Theory and Practice
Synopsis
This book provides a thorough introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, through the inclusion of over seventy mini-cases and frequent references to everyday organizations. The cases are drawn from a wide variety of organizations, business sectors and international settings. The text is highly structured, user friendly, and includes learning objectives, chapter overviews, key concepts, summaries, research and discussion questions and directed further reading.
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Image d'archives
Marketing Management
Edité par
Thomson, 1996
ISBN 10 : 0412623501
ISBN 13 : 9780412623509
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780412623509. N° de réf. du vendeur 8498177
Acheter D'occasion
EUR 3,10
Expédition à EUR 16,20
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)