Management Gurus: What Makes Them and How to Become One - Couverture rigide

Huczynski, Andrzej

Couverture rigide

ISBN 10 : 0415022444 ISBN 13 : 9780415022446

Editeur : Cengage Learning EMEA, 1992

Synopsis

The idea: only six management ideas have achieved universal acclaim in the last hundred years. What are they and why are they so popular? Do they have similar characteristics? While analyzing what makes the theories so special, Andrzej Huczynski asks to what extent the idea itself or the presentation of it makes it catch on. Does success depend on enterprise schemes designed to sell the idea as widely as possible? What conditions does the "ideal" management idea need to satisfy? The guru: people are constantly proposing new theories but only a handful of them reach the managerial hall of fame. What are the characteristics of those who achieve guru status? Andrzej Huczynski considers the importance of rhetoric, self-promotion, personality and charisma for the potential guru. He looks at successful presentation methods, showing how to nurture confidence and reassure the audience in order to win them over to revolutionary theories. In this remarkable study, Andrzej Huczynski reveals the ideal combination of idea and personality which makes up a management guru.

A propos du livre

Présentation de l'éditeur

Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key questions such as: What is the secret of the success of management gurus and how can it be emulated?

In this revised edition, Andrzej Huczynski brings his analysis of gurus into the twenty-first century. He identifies the essential ingredients of popular management ideas and contends that company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book. It includes an additional chapter by Brad Jackson (Department of Management and Employment Relations, The Auckland University Business School, New Zealand) and Eric Guthey (Department of Intercultural Communication and Management, The Copenhagen Business School, Denmark).

Management Gurus is a must read for all those studying organizational behaviour, leadership and organizational psychology or for those who wish to attain guru status.

Biographie de l'auteur

Andrzej Huczynski is Senior Lecturer in the School of Business and Management at the University of Glasgow in Scotland. His current research, teaching and consultancy interests are focused in the field of influencing skills.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0415022444
• ISBN 13: 9780415022446
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible