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Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships - Couverture rigide

 
9780415032186: Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Synopsis

Covers the theory and practice of national and international retail and marketing channels, and provides a structural overview of the producer-distributor relationship as well as analyses of channel control and management. This book should be of interest to advanced students and researchers in retail, marketing, and business studies.

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