Beliefs about television viewing tell us much about our views of gender, the family and society. This book examines new perspectives on the relationship between ideology and television. This book should be of interest to students in media studies, popular culture, mass communications, BBC/film company libraries, advertising specialists.
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The ways in which we watch television tell us much about our views of gender, the family and society. Bringing together the leading experts in the field of audience studies, this book investigates how viewers watch television, and what they think about the programmes they see. Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain, the United States, Western Europe, Australia and Israel offer a wide range of perspectives, from feminism to post-modernism, and from semiotics to Marxism.
‘Together these essays constitute one of the best possible introductions to the leading edge of research into the phenomenon of television.’ Choice
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs7277622730
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415036054. N° de réf. du vendeur 8981682
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Vendeur : Borkert, Schwarz und Zerfaß GbR, Berlin, Allemagne
, Hardcover/Pappeinband. Etat : Sehr gut. 368 Seiten From the library of Prof. Wolfgang Haase, long-time editor of the ANRW and the International Journal of the Classical Tradition (IJCT). Aus der Bibliothek von Prof. Wolfgang Haase, langjähriger Herausgeber der ANRW und des International Journal of the Classical Tradition (IJCT). Fresh and clean hardcover copy in good condition with original dustjacket. Frisch erhaltenes, sauberes Hardcover-Exemplar in gutem Zustand mit Original-Schutzumschlag. Contents: Preface - The politics of pleasure - Uses of the critical - Postmodernism - Chapter One - Changing paradigms in audience studies - Effects, uses, and decodings - Psychoanalytic theories of the subject - Texts and readings - Contexts, media, and modes of viewing - Genres, pleasures and the politics of consumption - Popular forms: soap opera and American culture - Television and everyday life: the context of viewing - Old perspectives for new - Chapter Two - Bursting bubbles: Soap Opera, audiences, and the limits of genre - Chapter Three - Moments of television: Neither the text nor the audience - The viewer - Television as cultural commodity - The democracy of the television text - Segmentation and syntagmatic gaps - Intertextuality - Time, seriality, and semiotic democracy Heteroglossia - Pleasure, semiosis, and difference - Critical intervention - Chapter Four - Live television and its audiences: Challenges of media reality - Live broadcast as a risk factor - Live broadcast as a choice in programming - Live as an impure broadcast - The choice of topics - Topicality - Topicality as a social condition - The impact of media topicalities - Event story history - Television as part of social power-relations - Showing and telling the event - Live suspense Topicalities and (pseudo-)myths - Catching the moment - Acting audiences - The television community - The representatives of the television community - In the name of the audience - Chapter Five - Wanted: Audiences On the politics of empirical audience studies - Against textual determinism - Academic convergence? - Beyond methodology - Towards interpretative ethnography - Chapter Six - Text and audience - Preliminary: Soap opera and good television - The modes of dispersal of the television text - To conclude - Chapter Seven - Out of the mainstream: Sexual minorities and the mass media - The system is the message - Television as the mainstream - Choices or echoes? - Homosexuals and television: fear and loathing - Colonization: the straight gay - Resistance and opposition - Subversion - In our own voice - Chapter Eight - Soap operas at work - Let's meet at Tressines methodology - The group - A brief guide to soaps on British television - Why do we watch soap operas? - British realism - Pleasure at work - The myth of the passive viewer - A special knowledge Asian culture - Chapter Nine - The media in everyday family life: Some biographical and typological aspects - Chapter Ten Chapter ten Approaching the audience: The elderly - The Bournemouth study - The elderly: Habits of viewing - Case studies: Generational values - Approaching the observer - Notes - Chapter Eleven - On the critical abilities of television viewers - Semantic criticism - Theme - Messages - Archetypes - Syntactic criticism - Genre - Dramatic Function - Business - Pragmatic criticism - Conclusions - Notes - Chapter Twelve Don't treat us like we're so stupid and naive: Toward an ethnography of soap opera viewers - The ethnography of reading - The Oregon audience study - Questions of methodology - Soap operas and everyday life (Eva-Maria Warth) - Text and genre (Hans Borchers) - Resisting the place of the ideal mother (Ellen Seiter and Gabriele Kreutzner) - Postscript: a gendered discourse ISBN 9780415036054 Sprache: Englisch Gewicht in Gramm: 546. N° de réf. du vendeur 1272453
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Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Hardcover. Etat : Acceptable. Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA82904150360544
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