Articles liés à Managing the Global Firm

Managing the Global Firm - Couverture rigide

 
9780415037112: Managing the Global Firm

Synopsis

This volume assesses the current situation for multinational companies from a management perspective. This book should be of interest to lecturers and students of international business and management, corporate strategy and organizational theory, managers and consultants of international firms.

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Présentation de l'éditeur

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

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