Articles liés à The Discourse of Advertising
Synopsis
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
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The Discourse of Advertising (Interface)
Edité par
Routledge, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00415041716-G
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The Discourse of Advertising (Interface)
Edité par
Routledge, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001808585
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Discourse of Advertising
Edité par
Taylor & Francis Group, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5360479-6
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Image d'archives
Discourse of Advertising
Edité par
Taylor & Francis Group, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP33149022
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The Discourse of Advertising (Interface)
Edité par
Routledge, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
paperback
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paperback. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007536796
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Image d'archives
The Discourse of Advertising
Edité par
Routledge, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. N° de réf. du vendeur 9191570
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The Discourse of Advertising (Interface)
Edité par
Routledge, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Paperback
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL10431326
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The Discourse of Advertising
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Routledge, US, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
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Vendeur : Infinity Books Japan, Tokyo, TKY, Japon
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Etat : Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. N° de réf. du vendeur RWARE0000035588
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The Discourse of Advertising (Interface)
Edité par
Routledge, 1994
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
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Softcover/Paperback
Vendeur : Antiquarische Fundgrube e.U., Wien, Autriche
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Softcover/Paperback. 250 S. Kanten u. Ränder etw. bestoßen L011 9780415041713 *.* Sprache: Englisch Gewicht in Gramm: 600. N° de réf. du vendeur 248701
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Image d'archives
Discourse of Advertising
Edité par
Taylor & Francis Group, 1992
ISBN 10 : 0415041716
ISBN 13 : 9780415041713
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 0th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5360479-6
Quantité disponible : 1 disponible(s)