Inside Family Viewing - Couverture rigide

Lull, James

 
9780415044141: Inside Family Viewing

Synopsis

Against a backdrop of growing unease with traditional quantitative empirical research methods and an equal unease with abstract psychoanalytical models, ethnography is increasingly seen as one of the few empirical methods which is not completely undercut by contemporary theoretical work. Indeed, it is only recently that ethnography has begun to show its power to construct and explain in media studies. James Lull's work in this area has proved an influential model, and in this collection he covers writing on "social uses", the case study of television use in the family, and ethnographic theory and method.

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Présentation de l'éditeur

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

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