Multinationals and Europe, 1992: Strategies for the Future - Couverture rigide

Bürgenmeier, Beat; Mucchielli, Jean-Louis

Couverture rigide

ISBN 10 : 0415051940 ISBN 13 : 9780415051941

Editeur : Routledge, 1991

Synopsis

1992 will have far-reaching implications for all aspects of business in Europe and the world. However, the effect it will have on multinationals has not, as yet, been explored. They must respond to the new areas of international investment and co-operation that will be opened up by the single market; competitive regulations, pricing policies, distributive networks are just some of the areas that will need to be reviewed. This book presents a review of the critical role multinationals will play in Europe. It extends its focus beyond 1992 to examine both the economic and business strategy frameworks that firms need to develop and maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the strategies of non-European firms with special emphasis on the Japanese companies that are poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed, taking into account the integration already achieved. This book should be of interest to lecturers, students and professionals in business and economics.

A propos du livre

Présentation de l'éditeur

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0415051940
• ISBN 13: 9780415051941
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible