A Strategy of Change: Concepts and Controversies in the Management of Change - Couverture souple

Wilson, David C.

Couverture souple

ISBN 10 : 0415053277 ISBN 13 : 9780415053273

Editeur : Cengage Learning EMEA, 1992

Synopsis

With its accessible new approach to the key problems of modern strategic management, "A Strategy of Change" provides a critical appraisal of current ideas about "total quality management", "flexibility" and "excellence", testing them against case material drawn from a wide range of different organizational settings. This practical, issue-centred approach contrasts with the functionally orientated way in which management is often taught in the classroom and reflects instead the real needs of managers who have to work and communicate on a cross-functional basis. Dealing in an integrated way with strategic management problems across the full spectrum of marketing, production, financial and human resource management functions, this book provides an important tool for all those concerned with organizational survival in the changing environment of the 1990s. This book should be of interest as an MBA modular text, and to management consultants.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0415053277
• ISBN 13: 9780415053273
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne