Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan - Couverture rigide

Tanaka, Keiko

Couverture rigide

ISBN 10 : 0415076471 ISBN 13 : 9780415076470

Editeur : Routledge, 1994

Synopsis

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

A propos du livre

À propos de l?auteur

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0415076471
• ISBN 13: 9780415076470
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 156
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible