Reading the Popular - Couverture souple

Fiske, John

Couverture souple

ISBN 10 : 041507875X ISBN 13 : 9780415078757

Editeur : Routledge, 1989

Synopsis

Book by Fiske John

A propos du livre

Présentation de l'éditeur :

'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.

Biographie de l'auteur :

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 1989
• ISBN 10: 041507875X
• ISBN 13: 9780415078757
• Reliure: Broché
• Nombre de pages: 240