Conservation and the Consumer: Understanding Environmental Concern - Couverture rigide

Hackett, Paul

 
9780415080965: Conservation and the Consumer: Understanding Environmental Concern
Couverture rigide
ISBN 10 : 0415080967 ISBN 13 : 9780415080965
Editeur : Cengage Learning EMEA, 1995

Synopsis

To some, environmental concern means using non-aerosol sprays, to others it means changing our basic energy resources. Both show concern but they reflect different levels of "green-ness". When analyzing consumer behaviour, these differing attitudes need to be taken into account before drawing conclusions about public response to environmental issues. Terms like "concern", "green" and "conservation", used when assessing consumer reactions or researching markets, are often loosely defined and so produce inaccurate data. The author surveys the rise of environmental concern and examines the ways to quantify it accurately.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1995
Langue
anglais
ISBN 10 
0415080967
ISBN 13 
9780415080965
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible