The Management of International Tourism - Couverture souple

Witt, Stephen F.; Etc.; Brooke, Michael Z.; Buckley, Peter J.

Couverture souple

ISBN 10 : 0415084636 ISBN 13 : 9780415084635

Editeur : Cengage Learning EMEA, 1991

Synopsis

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of its recent expansion and significant economic importance, this book aims to provide a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The authors' vast experience of teaching and research has resulted in a book which will be of considerable benefit to those who wish to master the diversity of managerial skills necessary to thrive in today's competitive tourism industry. The wide-ranging coverage includes: the impact of environmental issues on tourism management; tourism demand and forecasting; key methods of operation of companies in the industry; the functional areas of marketing, finance, organization and staffing; research and innovation; and corporate strategy. The book concludes with an examination of the future of international tourism.

A propos du livre

Présentation de l'éditeur

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

• the impact of environmental issues on tourism management
• tourism demand and forecasting
• the key methods of operation of companies within the industry
• the functional areas of marketing, finance, organization and staffing
• research and innovation
• corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Biographie de l'auteur

Multivolume collection by leading authors in the field

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0415084636
• ISBN 13: 9780415084635
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible