Step-By-Step Competitive Strategy - Couverture souple

Francis, Dave

Couverture souple

ISBN 10 : 0415086981 ISBN 13 : 9780415086981

Editeur : Cengage Learning EMEA, 1994

Synopsis

A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0415086981
• ISBN 13: 9780415086981
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible