Articles liés à Adding Value: Brands and Marketing in Food and Drink

Adding Value: Brands and Marketing in Food and Drink - Couverture rigide

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9780415095167: Adding Value: Brands and Marketing in Food and Drink
Couverture rigide
ISBN 10 : 0415095166 ISBN 13 : 9780415095167
Editeur : Cengage Learning EMEA, 1994

Synopsis

Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.

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Présentation de l'éditeur

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Biographie de l'auteur

Multivolume collection by leading authors in the field

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1994
Langue
anglais
ISBN 10 
0415095166
ISBN 13 
9780415095167
Reliure
Relié
Nombre de pages
256
Éditeur
Jones Geoffrey, Morgan Nicholas
Coordonnées du fabricant
non disponible
Personne responsable
non disponible