Synopsis
This work provides an introduction to understanding how and why public relations works. It describes the key frameworks and developments in public relations, making the vital link between theory and practice by the use of case histories. Assessing theories of communications and PR models, the author then looks at the key elements of any successful public relations programme and their application in specific areas such as: corporate relations; crisis management; internal communication; the public sector; and community relations.
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Public Relations: An Introduction
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Paperback. Etat : Very Good. Public Relations: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780415103206
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Public Relations: An Introduction
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780415103206
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Public Relations : An Introduction
Edité par
Cengage Learning, 1995
ISBN 10 : 0415103207
ISBN 13 : 9780415103206
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Public Relations: An Introduction
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Routledge, 1995
ISBN 10 : 0415103207
ISBN 13 : 9780415103206
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