Globalization Strategy in the Hotel Industry - Couverture souple

Go, Frank M.; Pine, Ray

Couverture souple

ISBN 10 : 0415103231 ISBN 13 : 9780415103237

Editeur : Cengage Learning EMEA, 1995

Synopsis

The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0415103231
• ISBN 13: 9780415103237
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible