An Introduction to Political Communication - Couverture souple

McNair, Brian

Couverture souple

ISBN 10 : 0415108543 ISBN 13 : 9780415108546

Editeur : Routledge, 1995

Synopsis

Taking a definition of political communication as his starting point, McNair analyzes how political communication takes place in the context of contemporary democratic society (Britain). He questions whether political communication works and examines political advertising, public relations, pressure groups, the media in general and the international context.

A propos du livre

Présentation de l'éditeur

In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.

This fourth edition is revised and updated to include:

• the re-election of George W. Bush in 2004
• developments in the war on terror since 2003, including the invasion of Iraq
• the re-election of New Labour in 2005
• the Gilligan affair, and changes in UK government communication since the Hutton report
• the growing role of the internet in political communication.

An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate.

Présentation de l'éditeur

In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including:
* new Labour under Tony Blair
* the failure of the Conservative general election strategy in 1997
* the Clinton presidency and a scandal-obsessed US media
* the Good Friday peace agreement in Northern Ireland
* the liberalising power of the Internet and concerns about threats to democracy.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0415108543
• ISBN 13: 9780415108546
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible