The Mass Media - Couverture rigide

Sorlin, Pierre

Couverture rigide

ISBN 10 : 0415110238 ISBN 13 : 9780415110235

Editeur : Routledge, 1994

Synopsis

The media are a major source of information and entertainment and, because of advertising, a major factor in economic development. This work attempts to take into account the whole "system" of information and entertainment and to define, on the basis of theory and a number of case studies, the conditions and prerequisites for a cross-media enquiry on the media and their different uses in societies. This text examines how audiences develop, evaluates tastes and examines some of the major technical changes that have occurred in the last century. It considers the role of the media in entertainment and information, and explores how media empires are built and evolve.

A propos du livre

Présentation de l'éditeur

This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0415110238
• ISBN 13: 9780415110235
• Reliure: Relié
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible