Developing Relationships in Business Networks - Couverture rigide

Couverture rigide

ISBN 10 : 0415115701 ISBN 13 : 9780415115704

Editeur : Cengage Learning EMEA, 1994

Synopsis

This edited collection applies the network approach to the analysis of business relationships in a global context. Drawing on a number of international case studies, a "network approach" is developed, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of business management, with some novel implications which should challenge established ways to analyze business markets. Previous publications by these authors include, "Corporate Technological Behaviour", "Professional Purchasing" and "Managing Innovation Within Networks".

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0415115701
• ISBN 13: 9780415115704
• Reliure: Relié
• Nombre de pages: 416
• Éditeur: Hakansson Hakan, Snehota Ivan
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible