Introduction to Managerial Economics - Couverture souple

Cassimatis, Peter R.

Couverture souple

ISBN 10 : 0415127556 ISBN 13 : 9780415127554

Editeur : Cengage Learning EMEA, 1995

Synopsis

Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0415127556
• ISBN 13: 9780415127554
• Reliure: Broché
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible