Consumers in Context: The Bpm Research Program - Couverture rigide

Foxall, Gordon R.

Couverture rigide

ISBN 10 : 0415132657 ISBN 13 : 9780415132657

Editeur : Cengage Learning EMEA, 1995

Synopsis

This book presents a collection of papers by Gordon Foxall charting the development of the behavioural perspective model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique behaviour-based theory of consumer choice in relation to circumstances by locating consumer behaviour in the interaction of individual and situation. Presenting a unique view of how consumer behaviour works, what motivates it and what its functions are, Gordon Foxall goes on to apply this knowledge to our understanding of how marketing management itself works, offering an equally novel perspective on what marketing is and what it does. Bringing alive the subject of economic consumption, this seminal volume should be of interest to students and researchers in consumer research.

A propos du livre

Présentation de l'éditeur

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0415132657
• ISBN 13: 9780415132657
• Reliure: Relié
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible