The Business of Rural Tourism: International Perspectives - Couverture souple

Getz, Don; Page, Stephen

 
9780415135115: The Business of Rural Tourism: International Perspectives
Couverture souple
ISBN 10 : 0415135117 ISBN 13 : 9780415135115
Editeur : Cengage Learning EMEA, 1997

Synopsis

This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

University of Calgary

Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1997
Langue
anglais
ISBN 10 
0415135117
ISBN 13 
9780415135115
Reliure
Broché
Nombre de pages
180
Coordonnées du fabricant
non disponible
Personne responsable
non disponible