Synopsis
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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À propos de l'auteur
Stephen Brown, Bill Clarke, Anne Marie Doherty
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Romancing the Market (Hardcover)
Edité par
Taylor & Francis Ltd, London, 1998
ISBN 10 : 0415184177
ISBN 13 : 9780415184175
Neuf
Couverture rigide
Edition originale
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780415184175
Acheter neuf
EUR 294,41
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Romancing the Market
Edité par
Routledge, 1998
ISBN 10 : 0415184177
ISBN 13 : 9780415184175
Neuf
Couverture rigide
Edition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . N° de réf. du vendeur V9780415184175
Acheter neuf
EUR 303,75
Expédition à EUR 10,50
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Expédition depuis Irlande vers Etats-Unis
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Romancing the Market
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Brand New. 1st edition. 291 pages. 9.50x6.50x1.00 inches. In Stock. N° de réf. du vendeur x-0415184177
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Romancing the Market
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780415184175
Acheter neuf
EUR 378,71
Expédition à EUR 9,19
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)
Image d'archives
Romancing the Market (Hardcover)
Edité par
Taylor & Francis Ltd, London, 1998
ISBN 10 : 0415184177
ISBN 13 : 9780415184175
Neuf
Couverture rigide
Edition originale
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780415184175
Acheter neuf
EUR 430,47
Expédition à EUR 32,39
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
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