Articles liés à Understanding the Older Consumer

Understanding the Older Consumer - Couverture souple

Livre 5 sur 11: International Series in Social Psychology

Gunter, Barrie

 
9780415186445: Understanding the Older Consumer
Couverture souple
ISBN 10 : 0415186447 ISBN 13 : 9780415186445
Editeur : Routledge, 1998

Synopsis

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

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À propos de l'auteur

Barrie Gunter is a psychologist and Professor of Journalism at the University of Sheffield. He has written over 30 books on various media, marketing and management topics and conducted his own widespread research on media and advertising issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1998
Langue
anglais
ISBN 10 
0415186447
ISBN 13 
9780415186445
Reliure
Broché
Nombre de pages
188
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

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