Articles liés à Strategic Marketing: An Introduction
Synopsis
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:
* marketing strategy
* analyzing the business environment
* the customer in the market place
* targeting and positioning
* marketing mix strategy.
This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include:
* marketing strategy
* analyzing the business environment
* the customer in the market place
* targeting and positioning
* marketing mix strategy.
This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Strategic Marketing: An Introduction
Image d'archives
Strategic Marketing: An Introduction
Edité par
Routledge, 2000
ISBN 10 : 0415208106
ISBN 13 : 9780415208109
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780415208109. N° de réf. du vendeur 9778992
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Strategic Marketing: An Introduction
Edité par
Routledge Chapman & Hall, 2000
ISBN 10 : 0415208106
ISBN 13 : 9780415208109
Ancien ou d'occasion
Couverture rigide
Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebundene Ausgabe. Etat : Sehr gut. 336 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. N° de réf. du vendeur 290404
Quantité disponible : 1 disponible(s)