Articles liés à Rethinking Public Relations: The Spin and the Substance

Rethinking Public Relations: The Spin and the Substance - Couverture rigide

Moloney, Kevin

 
9780415217590: Rethinking Public Relations: The Spin and the Substance
Couverture rigide
ISBN 10 : 0415217598 ISBN 13 : 9780415217590
Editeur : Routledge, 2000

Synopsis

PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny.

This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kevin Moloney has worked in PR for over 20 years, for public and private organizations as well as being self-employed. He has taught one of the first UK PR degrees at Bournemouth University for the last decade, where he is Principal of Communications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2000
Langue
anglais
ISBN 10 
0415217598
ISBN 13 
9780415217590
Reliure
Relié
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible