Business: The Key Concepts - Couverture rigide

Vernon, Mark

Couverture rigide

ISBN 10 : 0415253233 ISBN 13 : 9780415253239

Editeur : Routledge, 2001

Synopsis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

A propos du livre

À propos de l'auteur

Mark Wiliams

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0415253233
• ISBN 13: 9780415253239
• Reliure: Relié
• Nombre de pages: 262
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne