Articles liés à Marketing the e-Business

Marketing the e-Business - Couverture souple

Dennis, Charles; Harris, Lisa

 
9780415256018: Marketing the e-Business

Synopsis

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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À propos de l'auteur

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce. Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

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