Fundraising Management: Analysis, Planning and Practice - Couverture souple

Sargeant, Adrian

Couverture souple

ISBN 10 : 0415317029 ISBN 13 : 9780415317023

Editeur : Routledge, 2004

Synopsis

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

A propos du livre

À propos de l?auteur

Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University. Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0415317029
• ISBN 13: 9780415317023
• Reliure: Broché
• Nombre de pages: 364
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible