Articles liés à Marketing and Consumption in Modern Japan

Marketing and Consumption in Modern Japan - Couverture rigide

Livre 118 sur 156: Routledge Studies in the Growth Economies of Asia

Usui, Kazuo

 
9780415323130: Marketing and Consumption in Modern Japan
Couverture rigide
ISBN 10 : 0415323134 ISBN 13 : 9780415323130
Editeur : Routledge, 2014

Synopsis

This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2014
Langue
anglais
ISBN 10 
0415323134
ISBN 13 
9780415323130
Reliure
Relié
Nombre de pages
260
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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