Articles liés à Retail Product Management: Buying and Merchandising
Synopsis
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives.
Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management.
Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Retail Product Management: Buying and Merchandising
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Routledge, 2006
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Retail Product Management: Buying and Merchandising
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Routledge, 2006
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Retail Product Management: Buying and Merchandising
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Routledge, 2005
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Retail Product Management: Buying and Merchandising
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Routledge, 2006
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Retail Product Management : Buying and Merchandising
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Taylor & Francis Group, 2005
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Retail Product Management : Buying and Merchandising
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Taylor & Francis Group, 2005
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Retail Product Management: Buying and Merchandising
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Routledge, 2005
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Retail Product Management: Buying and Merchandising
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Routledge, 2006
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Couverture souple
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415327152. N° de réf. du vendeur 9735610
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Retail Product Management: Buying and Merchandising
Edité par
Routledge, 2005
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415327152. N° de réf. du vendeur 9478747
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Retail Product Management: Buying and Merchandising (Second Edition)
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Routledge, 2006
ISBN 10 : 0415327156
ISBN 13 : 9780415327152
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415327152. N° de réf. du vendeur 9423028
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