Articles liés à Creative Problem Solving For Managers: Developing Skills...
Creative Problem Solving For Managers: Developing Skills For Decision Making And Innovation - Couverture rigide
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Synopsis
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
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À propos de l?auteur
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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