Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation - Couverture souple

Proctor, Tony

Couverture souple

ISBN 10 : 0415345421 ISBN 13 : 9780415345422

Editeur : Routledge, 2005

Synopsis

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:

* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

A propos du livre

À propos de l?auteur

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0415345421
• ISBN 13: 9780415345422
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible