This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome themLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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