The Language of New Media Design Presents methods on the design and analysis of a variety of non-linear texts, from websites to CD-ROMs. This book explores a range of models for analyzing and constructing multimedia products. For various models, it outlines the theoretical background and demonstrates usage from students' coursework such as websites and other multimedia products.
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‘This textbook is really a road map for how research in new media should evolve. It offers such an overwhelming variety of examples, it is so clearly written, it is so stimulating in research topics. This book should be the base of MA courses all over the world.’ – Jan Renkema, Tilburg University, the Netherlands
The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products.
Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.
Dr Radan Martinec owns a new media research and consulting company IKONA Research and Consulting (rmartinec@IKONA.com), based in Arizona, USA.
Theo van Leeuwen is Professor of Media and Communication and Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney, Australia. He is the co-author of Global Media Discourse (Routledge, 2007, with David Machin) and Reading Images (2nd edition, Routledge, 2006, with Gunther Kress).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415372626. N° de réf. du vendeur 9949486
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415372626. N° de réf. du vendeur 4126294
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