Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).
Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. N° de réf. du vendeur 594638519
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Etat : New. Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Editor(s): Sandell, Richard; Janes, Robert R. Series: Leicester Readers in Museum Studies. Num Pages: 448 pages, 24 black & white tables. BIC Classification: GM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 30. Weight in Grams: 958. . 2007. 1st Edition. hardcover. . . . . N° de réf. du vendeur V9780415396288
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