9780415424318: International Business and Tourism
Couverture souple
ISBN 10 : 0415424313 ISBN 13 : 9780415424318
Editeur : Routledge, 2008

Synopsis

Whether it's bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel - and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as:

  • the role of governance and regulation in tourism services
  • the effects of increased global mobility on tourism entrepreneurship
  • how tourism businesses are becoming internationalized
  • why other business sectors are increasingly interested in tourism.

Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tim Coles is University Business Research Fellow and Senior Lecturer in Management in the School of Business and Economics at the University of Exeter, UK, where he is also co-director of the Centre for Tourism Studies. C. Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand; Visiting Professor, Faculty of Organisation and Management, Sheffield Hallam University, UK; and a Docent at the Department of Geography, University of Oulu, Finland. He is also co-editor of the journal Current Issues in Tourism.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2008
Langue
anglais
ISBN 10 
0415424313
ISBN 13 
9780415424318
Reliure
Broché
Nombre de pages
300
Éditeur
Coles Tim, Hall C. Michael
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780415424301: International Business And Tourism: Global Issues, Contemporary Interactions

Edition présentée

ISBN 10 :  0415424305 ISBN 13 :  9780415424301
Editeur : Routledge, 2008
Couverture rigide