This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.
Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158A
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Very Good. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158VG
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Good. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158G
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Very Good. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158VG
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158A
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Good. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. N° de réf. du vendeur CIN0415448158G
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