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Marketing Management and Communications in the Public Sector - Couverture souple

Pasquier, Martial

 
9780415448987: Marketing Management and Communications in the Public Sector
Couverture souple
ISBN 10 : 0415448980 ISBN 13 : 9780415448987
Editeur : Routledge, 2011

Synopsis

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.

This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in.

Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Martial Pasquier is Professor of Public Management and leads the Public Marketing Chair at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland. He also teaches in other academic institutions and directs the Swiss Public Administration Network (SPAN). Professor Pasquier is vice-president of the Swiss Competition Commission and sits on numerous Boards and Foundation Councils Jean-Patrick Villeneuve is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland and leads the International Public Governance unit. He additionally teaches at other academic institutions in Europe, North America and Asia

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2011
Langue
anglais
ISBN 10 
0415448980
ISBN 13 
9780415448987
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible