Accounting for Goodwill explains the concepts and methods used to determine the valuation of companies whose intangible assets form a large component of their business. This book is an excellent source for understanding how to estimate the market value of internally generated goodwill, and how to explain competitive differentials based on the assessment of intangibles like intellectual property, human capital, and customer relationships.
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Born in Milan in 1966, Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona.
His studies are mainly focused on business strategy, intangible resources and goodwill and, dealing with these items, he has written several books and articles.
He is member of AIDEA (Accademia Italiana di Economia Aziendale), of Strategic Management Society, of the European Corporate Governance Institute and of CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca.
He has taken part as key speaker to several italian and international conferences
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Born in Milan in 1966 , Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona.His studies are mainly focused on business strategy, intangible resources and goodwill and, dealing with these . N° de réf. du vendeur 594642072
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Etat : New. Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Series: Routledge Studies in Accounting. Num Pages: 208 pages, 31 black & white illustrations, 24 black & white tables. BIC Classification: KFCF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 13. Weight in Grams: 408. . 2009. 1st Edition. hardcover. . . . . N° de réf. du vendeur V9780415451499
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