Fundraising Management: Analysis, Planning and Practice - Couverture souple

Sargeant, Adrian; Jay, Elaine

 
9780415451543: Fundraising Management: Analysis, Planning and Practice
Couverture souple
ISBN 10 : 041545154X ISBN 13 : 9780415451543
Editeur : Routledge, 2009

Synopsis

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a `how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.

Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including:

  • Planning

  • Donor recruitment and development

  • Community fundraising

  • Corporate fundraising

  • Legacy fundraising

  • Trust and foundation fundraising

  • Legal and ethical frameworks for fundraising


This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University - Purdue University, USA. He also holds positions at Bristol Business School, UK and Queensland University of Technology, Australia. Elaine Jay is a specialist in individual fundraising with over 18 years of experience. She has worked with a number of UK charities, including the RSPCA, as well as with Amherst Direct Marketing, WWAV Rapp Collins and Personal Fundraising Partnership. She has worked as a consultant for the past six years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2009
Langue
anglais
ISBN 10 
041545154X
ISBN 13 
9780415451543
Reliure
Broché
Numéro d'édition
2
Nombre de pages
440
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780415451536: Fundraising Management: Analysis, Planning and Practice

Edition présentée

ISBN 10 :  0415451531 ISBN 13 :  9780415451536
Editeur : Routledge, 2009
Couverture rigide