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Qualitative Research Methods in Public Relations and Marketing Communications - Couverture souple

Daymon, Christine; Holloway, Immy

 
9780415471183: Qualitative Research Methods in Public Relations and Marketing Communications
Couverture souple
ISBN 10 : 0415471184 ISBN 13 : 9780415471183
Editeur : Routledge, 2010

Synopsis

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research

  • Highlights specific analytical techniques associated within the main research approaches

  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2010
Langue
anglais
ISBN 10 
0415471184
ISBN 13 
9780415471183
Reliure
Broché
Numéro d'édition
2
Nombre de pages
412
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780415222730: Qualitative Research Methods in Public Relations and Marketing Communications

Edition présentée

ISBN 10 :  0415222737 ISBN 13 :  9780415222730
Editeur : Routledge, 2002
Couverture rigide