Public Relations Research Annual - Couverture souple

Couverture souple

ISBN 10 : 0415515580 ISBN 13 : 9780415515580

Editeur : Routledge, 2013

Synopsis

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.

A propos du livre

À propos de l'auteur

Grunig, Larissa A.; Grunig, James E.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0415515580
• ISBN 13: 9780415515580
• Reliure: Broché
• Nombre de pages: 248
• Éditeur: Grunig Larissa A., Grunig James E.
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne