Articles liés à Cases in Public Relations Management

Cases in Public Relations Management - Couverture souple

Swann, Patricia

 
9780415517713: Cases in Public Relations Management
Couverture souple
ISBN 10 : 0415517710 ISBN 13 : 9780415517713
Editeur : Routledge, 2014

Synopsis

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

  • 27 new case studies, including coverage of social media and social responsibility elements
  • New chapters on corporate social responsibility (CSR) and activism
  • End-of-chapter exercises
  • Embedded hyperlinks in eBook
  • Fully enhanced companion website that includes:
    • Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides
    • Student resources: Quizzes, Glossary, Case Supplements

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Patricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College. She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2014
Langue
anglais
ISBN 10 
0415517710
ISBN 13 
9780415517713
Reliure
Broché
Numéro d'édition
2
Nombre de pages
604
Coordonnées du fabricant
non disponible
Personne responsable
non disponible