Articles liés à Events Marketing Management
Events Marketing Management - Couverture souple
Livre 4 sur 6: War and International Politics in South Asia
Synopsis
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Ivna Reic is currently Senior Lecturer in Events Management at the University of Northampton's Faculty of Business and Law where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. Her academic interests include events marketing and consumer psychology, corporate events, as well as exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Events Marketing Management: A consumer perspective
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser?s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ? the supply and the demand ? in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students? knowledge.This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. N° de réf. du vendeur CIN0415533589G
Acheter D'occasion
EUR 11,40
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Events Marketing Management: A consumer perspective
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser?s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ? the supply and the demand ? in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students? knowledge.This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. N° de réf. du vendeur CIN0415533589G
Acheter D'occasion
EUR 13,25
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Events Marketing Management (War and International Politics in South Asia)
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-E-006-02186
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Events Marketing Management
Edité par
Routledge, 2017
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
8vo Softcover
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Vendeur : Chamblin Bookmine, Jacksonville, FL, Etats-Unis
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8vo Softcover. Etat : Very Good. 1st. 292p. Contents are unmarked on white pages. Binding is tight with secure hinges. Covers are clean with gently bumped corners. Spine is unbroken. Supplements not included. N° de réf. du vendeur 101280
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Events Marketing Management (War and International Politics in South Asia)
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
paperback
Edition originale
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 002326316U
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Events Marketing Management (War and International Politics in South Asia)
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Neuf
paperback
Edition originale
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 002326316N
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Events Marketing Management : A Consumer Perspective
Edité par
Routledge, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 20920264-5
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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-TNFPD-9780415533584
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Events Marketing Management : A Consumer Perspective
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Events Marketing Management (Paperback)
Edité par
Taylor & Francis Ltd, London, 2016
ISBN 10 : 0415533589
ISBN 13 : 9780415533584
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organisers perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin the supply and the demand in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students knowledge.This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780415533584
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