Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-distributor Relationships - Couverture rigide

Couverture rigide

ISBN 10 : 0415540399 ISBN 13 : 9780415540391

Editeur : Routledge, 2012

Synopsis

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

A propos du livre

À propos de l?auteur

Srinivas Reddy, Luca Pellegrini

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0415540399
• ISBN 13: 9780415540391
• Reliure: Relié
• Nombre de pages: 352
• Éditeur: Reddy Srinivas, Pellegrini Luca
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible